Questions, answered plainly

GapFill sets up three automated systems for New Zealand SMEs: Google review request automation, customer database reactivation campaigns, and AI business growth audits. Everything runs on a single automation backbone so your team isn't managing multiple platforms.

It's a system that automatically asks customers for a Google review at the right moment — usually right after a job or sale is completed — with follow-up reminders for anyone who doesn't respond. It replaces asking manually or inconsistently.

It's a structured campaign that re-engages past customers and old leads already sitting in your CRM, inbox, or spreadsheet. Instead of acquiring new customers from scratch, it aims to generate revenue from people who already know your business.

It's a practical assessment of where AI and automation could realistically save time or generate revenue in your specific business, delivered in plain English rather than technical jargon — along with where AI isn't worth the investment yet.

A single backbone platform lets GapFill run review requests, database reactivation, and automation workflows from one place, rather than stitching together multiple separate tools. This keeps operations simple and means your staff only need to learn one system, if any.

SMS and email marketing are legal in New Zealand when they follow the Unsolicited Electronic Messages Act 2007, which requires consent and a working unsubscribe option. GapFill builds campaigns around consent and opt-outs from the start rather than treating compliance as an afterthought. This is general information, not legal advice — if you have specific compliance questions, it's worth checking with a qualified professional.

Usually not. GapFill connects to your existing customer data and processes, using a single automation backbone rather than requiring a full software replacement.

GapFill typically works with New Zealand SMEs generating roughly $500k to $5 million in annual revenue with 2 to 15 in-house staff, including home services, trades, clinics, and other appointment-based businesses.

Pricing depends on which systems your business needs and the size of your customer database. A free audit call is the first step and includes a specific quote based on your business.

Review request automation and database reactivation campaigns typically start producing measurable results — new reviews or reactivated sales — within the first few weeks of going live, since they target existing customers rather than building an audience from zero.