For New Zealand SMEs

Stop losing revenue to the gaps in your business.

GapFill automates the things most SMEs mean to get to but never do — asking for reviews, replying to them, re-engaging past customers, and finding out where AI is actually worth using.

Book a free audit call See the gaps

Free 20-minute audit · No obligation · Built for NZ compliance

The gaps, in real numbers: 83% of customers leave a review when prompted vs. 5–10% when not asked; only ~5% of businesses reply to reviews; 32% of NZ SMEs currently use AI; it costs 6–7x more to acquire a new customer than reactivate an existing one.
The four gaps

Where the revenue is actually leaking

Not more leads. Not more ad spend. Just the follow-through most businesses don't have time for.

Leak 01

Reviews you never asked for

Only 5–10% of happy customers leave a review when it's not requested — but 83% will when prompted (BrightLocal, 2026). Most businesses never systemise the ask.

The fix Automated review requests sent at the right moment, with follow-ups built in — routed straight to Google and Facebook.
Leak 02

Reviews nobody replies to

Only around 5% of businesses ever reply to the reviews they get (Upfirst, 2025) — even though Google's own guidance lists review responses as a signal it uses for local search relevance.

The fix Every new review gets a timely, on-brand response — positive or negative — without you having to remember to log in.
Leak 03

A customer list that's gone quiet

Past customers already trust you, but nothing brings them back once the job's done.

The fix A structured reactivation campaign that re-engages dormant contacts, compliantly.
Leak 04

AI nobody's had time to look at

Everyone's talking about AI, but no one's worked out where it actually fits your business.

The fix A plain-English audit showing where automation helps — and where it doesn't yet.
How it works

One backbone, four steps

Everything runs through a single platform, so your team isn't learning a fifth login.

Free audit

A plain-English look at where reviews, database, and AI opportunities stand today.

Connect your data

We plug into your existing CRM, invoicing, or spreadsheet — no software replacement needed.

Systems go live

Review requests and reactivation campaigns go live on your automation backbone, built for NZ compliance.

Results, tracked

Reviews collected, revenue reactivated, and time saved — measured, not guessed at.

Is this you?

Built for businesses like yours

  • ✓ 2–15 staff, $500k–$5m in annual revenue
  • ✓ Trades, home services, clinics, or other appointment-based businesses
  • ✓ A real customer base already sitting in a CRM, inbox, or spreadsheet
  • ✓ No time to manually chase reviews or old customers
6–7xcheaper to reactivate a past customer than acquire a new one
1platform replacing a stack of disconnected tools
20 minfree audit call, no obligation
Results

What closing these gaps looks like

We're onboarding our first GapFill clients now — case studies go here as results come in.

Coming soon
Review automation

Trades business, Auckland

— new reviews in 30 days
Coming soon
Database reactivation

Home services business

— revenue reactivated
Coming soon
AI growth audit

Appointment-based clinic

— hours saved per week

Want to be the first case study? A free audit is the first step.

Curious what your gaps are worth?

A free 20-minute audit gives you real numbers, not a sales pitch.

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