Fewer tools. Fewer gaps. More revenue.

Why GapFill started

Most New Zealand SMEs aren't short on customers — they're short on follow-through. A great job doesn't turn into a review. A past customer doesn't hear from the business again. A tool everyone's talking about — AI — never gets a real look, because nobody has time to work out where it actually fits.

GapFill was built to close exactly those three gaps, using one backbone platform instead of a stack of disconnected apps. The goal isn't to sell more software. It's to make sure the revenue that's already sitting in your reviews, your customer list, and your day-to-day operations stops leaking out.

How we work

Every engagement starts with a free audit — a plain-English look at where reviews, database, and AI opportunities stand today. From there, one platform becomes the single backbone connecting the moving parts, so your team isn't learning a fifth login. We build for New Zealand specifically: consent-based messaging, opt-outs handled properly, and campaigns built with the Unsolicited Electronic Messages Act in mind from day one.

We work best with businesses that have 2–15 staff and roughly $500k–$5m in revenue — big enough to have a real customer base and a genuine operations gap, small enough that one focused system makes a visible difference fast.

• Simple by design One backbone platform, not five subscriptions. If a tool doesn't earn its place, it doesn't go in.
• Built for NZ compliance SMS and email campaigns are set up with consent, opt-outs, and NZ's Unsolicited Electronic Messages Act in mind — not bolted on after the fact.
• Numbers over hype Every audit and every campaign is judged on reviews collected, revenue reactivated, and time actually saved.
• Scalable without more headcount Systems are built so growth doesn't automatically mean hiring — automation carries the repeatable work.