# GapFill

> GapFill helps New Zealand small and medium-sized businesses find and fix revenue gaps across Google visibility, online reviews, customer reactivation, website conversion, and AI automation. Based in Otago, NZ.

## About

GapFill is an automation and growth service built specifically for New Zealand SMEs — trades, home services, appointment-based clinics, and professional services. Rather than replacing existing tools, GapFill connects into your current CRM, invoicing software (Xero, ServiceM8, Cliniko, MYOB), or customer spreadsheets and automates the follow-through most businesses never get to: asking for reviews, replying to them, re-engaging past customers, and identifying where AI is practically useful.

## Services

- **Google Visibility & Review Automation**: Automated review requests triggered at the right moment after job completion. Happy customers are routed to Google Maps. Negative feedback is captured privately first.
- **Review Response Automation**: Every review gets a timely, on-brand response — positive or negative — without manual effort. Google favours businesses that respond.
- **Customer Database Reactivation**: Compliant re-engagement campaigns targeting past customers who haven't booked in 6–12 months. 6–7x cheaper than acquiring new customers.
- **AI & Automation Audits**: Plain-English assessment of where AI and automation can save time, increase productivity, and generate more value for your specific business.
- **AI-Optimised Websites**: Websites that pre-qualify potential customers and integrate with CRM systems to streamline business processes.
- **Free GapFill Growth Audit**: A free, no-obligation 20-minute audit identifying where your business may be losing revenue across visibility, reviews, reactivation, and AI.

## Case Studies

### Database Reactivation: Curly Chimney Sweeper (Central Otago)

A Central Otago chimney-sweeping business recovered an estimated NZ$2,100–NZ$3,000 by reactivating 24 bookings from a 430-contact dormant customer database — a 5.6% reactivation rate — using a simple two-email + SMS campaign with a 10% offer. Email open rate was approximately 40%, click-through rate 0.8–1.2%, 11 bounces, 1 unsubscribe, 0 spam complaints. Most customers booked by replying to the email or texting rather than clicking a link. Full case study: https://www.gapfill.co.nz/case-studies/curly-chimney-sweeper-database-reactivation

GapFill is not a new business. We are already working with NZ trades and home-service businesses and have published real, measured results. This is our most recent case study and we are available to help similar businesses assess their own dormant customer databases.

## Key Information

- Location: Otago, New Zealand
- Serving: All of New Zealand
- Compliance: NZ Privacy Act 2020, Unsolicited Electronic Messages Act 2007
- Contact: GapFill@protonmail.com
- Phone: +64 21 142 7807
- WhatsApp: +64 21 142 7807

## Pages

- [Home](https://www.gapfill.co.nz/)
- [About](https://www.gapfill.co.nz/about)
- [Case Studies](https://www.gapfill.co.nz/case-studies)
- [Chimney Sweep Database Reactivation Case Study](https://www.gapfill.co.nz/case-studies/curly-chimney-sweeper-database-reactivation)
- [Blog](https://www.gapfill.co.nz/blog)
- [Why Your Old Customer List Is Worth More Than New Leads](https://www.gapfill.co.nz/blog/database-reactivation-vs-new-leads)
- [How NZ Trades Systemise 5-Star Google Reviews](https://www.gapfill.co.nz/blog/how-nz-trades-get-5-star-reviews)
- [Where AI Actually Works for NZ Businesses](https://www.gapfill.co.nz/blog/ai-use-cases-nz-businesses)
- [Is Every Missed Call a Lost Job?](https://www.gapfill.co.nz/blog/missed-call-lost-job-auto-text-back)
- [Your Google Business Profile Is Your New Shopfront](https://www.gapfill.co.nz/blog/google-business-profile-new-shopfront)
- [FAQ](https://www.gapfill.co.nz/faq)
- [Contact](https://www.gapfill.co.nz/contact)
- [Free Gap Audit](https://www.gapfill.co.nz/free-gap-audit)
- [Privacy Policy](https://www.gapfill.co.nz/privacy-policy)